How often do you talk to people in the sports marketing industry? Can you ask them questions and learn from their experiences? Can you ask leading researchers in the field about recent trends and future possibilities? The UKSMA is your opportunity to do all that and more.

The University of Kentucky Sports Marketing Academy (UKSMA) is held annually in early May. The 2008 UKSMA will be held May 5-7, 2008. The UKSMA Professional Certification Program is the first of its kind in the field of sports marketing. The Certification Program is a rigorous academic experience taught in a university classroom setting by leading marketing faculty and sports marketing practitioners.

The UKSMA is a unique certification program designed for professionals with a strong interest in the field of sports marketing. The Academy is offered through a joint effort of the University of Kentucky Gatton College of Business & Economics, IMG College (Formerly Host Communications) and the University of Kentucky Athletics Department. The unique partnership between these three organizations results in a first-rate certification program with instruction provided by leading sports marketing academicians and practitioners.

An outstanding line up of presenters from leading sports marketing organizations will be on hand at the 2008 UKSMA. The speakers included: TBD

Sports Marketing Professional Certification Program

Academic Training and Curriculum
• Strategic training provides competitive advantage for sports marketing practitioners
• Program with intensive on-campus instruction
• Begins early May each year
• Rigorous curriculum continuously updated to reflect current trends in the sports marketing industry
• Limited class size ensures optimal academic environment
• Academic faculty and experienced practitioners lead sessions
For More Information Contact
Dr. Scott Kelley, Director
skelley@uky.edu
UK Sports Marketing Academy
450 Gatton College of Business & Economics
Lexington, KY 40506-0034
(859) 257-3425